Brand Protection

Brand protection and the protection of intellectual property rights is an important issue which can prove costly if it is not dealt with effectively. For many companies, it takes a considerable amount of time, effort and investment to build up a positive reputation. Money must be invested in marketing and publicity, and quality assurances must be consistently met over a prolonged period of time. Once a certain level of service has been met for a certain amount of time, and a brand name and reputation has been established, it becomes a valuable commodity.

However, it is possible for the value of the brand name to be damaged almost indefinitely if it is used inappropriately. In the state of New York there are many different types of legislation in place to protect the intellectual rights of companies and individuals. Brand protection litigation is common, and there are many firms that deal specifically with this area of the legal system. Our legal firm will work with clients to devise a brand protection strategy, which will incorporate every aspect of the client’s operation. For example, this strategy will take into account the way in which the item in question is marketed, sold, distributed and advertised, and will make sure that the value of the trademarks and copyrights is protected at all times.

A key element of brand protection is awareness of inappropriate usage of the brand. Our New York based firm monitors usage for our clients, and notifies them immediately when misuse is detected. We will determine the level of potential damage to the brand using a number of methods, and then devise a quick and firm response, generally along the lines of a cease and desist campaign. If this does not provide the desired results, a lawsuit may be filed. Such a suit may demand that any counterfeit products be seized, or prevent a group or individual from using a trademarked name.